WORDS AND TIPS.

04/07/2009

“ 一気通貫にデータを分析できる環境が整うことで、新しいROI測定の手法が今後見えてくるのではないかと、リアルとネットを包括したROI測定の方向性を示した。 „

クロスメディアプロモーションのROI測定方法が明らかに:日経ビジネスオンライン

“ 広告代理店に提案を持ってきてもらうと、広告代理店の中がマスやウェブなど縦割りの組織になっているので、提案がバラバラに来てしまって統一性が無くなってしまうんだとか。 „

ユニクロの勝部さんに学ぶ、自社に最適なメディアを考えられるのは企業自身ということ : tokuriki.com

・・・・。

mediapicnic:

ak47:

nemoi:

tawakey:

simko:

The Sensory Light Box advertisement for Nikon’s D700 by Cheil Worldwide…

Seoul Sindorim Subway Station is one of the largest stations in Korea with daily passing population of five hundred thousand people. An outdoor light box equipped with a motion detector was installed at the connecting passageway at the station, along with a red carpet leading to the Nikon shop located in the mall. This interactive light box made people feel as though they became superstars walking down a red carpet for a luxurious award. This experience has created a very special and unique brand image of the Nikon D700 and succeeded in triggering purchase intentions. Strengthen a positive brand image of the Nikon D700 and maximize sales among passersby of Sindorim Subway Station. Bronze Cannes Lions Media Winner. (via)

mediapicnic:

ak47:

nemoi:

tawakey:

simko:

The Sensory Light Box advertisement for Nikon’s D700 by Cheil Worldwide

Seoul Sindorim Subway Station is one of the largest stations in Korea with daily passing population of five hundred thousand people. An outdoor light box equipped with a motion detector was installed at the connecting passageway at the station, along with a red carpet leading to the Nikon shop located in the mall. This interactive light box made people feel as though they became superstars walking down a red carpet for a luxurious award. This experience has created a very special and unique brand image of the Nikon D700 and succeeded in triggering purchase intentions. Strengthen a positive brand image of the Nikon D700 and maximize sales among passersby of Sindorim Subway Station. Bronze Cannes Lions Media Winner. (via)

03/07/2009

“ 1.飲食店において、テンポの速い音楽を流すとお客の回転率を上げられる効果がある。 2.飲食店において、テンポが遅い音楽を流すと、お客の滞在時間が長くなる効果がある。 „

有楽町マルイに学ぶ音楽心理学4つの技【トレンドイズム】

02/07/2009

01/07/2009

30/06/2009

29/06/2009

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